MVP for Software Validation: Launch, iterate, repeat

MVP_for_Software_Validation_Hero_Image.webp

Bring your idea to life and start iterating and testing with real users in just a few weeks. Ondeva helps you discover market demand with limited resources.

Build for free
MVP_for_Software_Validation_Hero_Image.webp

foundations

What is an MVP?

MVP is a version of a product that allows to collect maximum user feedback and learnings via experimentation. 

MVP includes only essential elements needed to gather customer feedback. Therefore, founders have to decide which features to include and which not.

impact

What is the purpose of an MVP?

Here are the 4 reasons why you might need an MVP:
 

  • Validate the business model
    Solve a customer problem through iterations to a point where, eventually, customer demand transforms your product into an established business.
  • Identify valuable features for customers
    Discover and validate the key features that solve problems for customers
  • Maximize ROI
    Avoid investing heavily in features or products that may not resonate with the target market. Keep it simple and focus on the features that matter most.
  • Generate virality among users
    MVPs are used to attract early adopters and generate virality through word-of-mouth and customer recommendations.

problem space

Common challenges in MVP creation

Building an MVP comes with risks:

There_is_a_risk_of_idea_and_business_appropriation.webp

There is a risk of idea and business appropriation

Founders scan the market for new technology to appropriate and MVPs are easy to replicate. Highly functional MVPs are harder to imitate, but are expensive.

  • Your ideas can be stolen at the early stages of development
  • Hard to align business needs with IT and analytics teams.
  • Hard to apply for patent protection without a stable version of the product
Potential_harm_to_reputation_from_overhyping_the_MVP.webp

Potential harm to reputation from overhyping the MVP

Founders should introduce a version that generates positive feedback, but they must fulfill those expectations with the full product later.

  • Hard to attract interested users without an aspirational MVP
  • MVP that overpromises might damage the future company’s reputation

Turning ideas into an MVP with ondeva

Meet the development teams that accelerate building with ondeva.

Go to testimonials

“From the start, the start-up platform was envisioned as a large-scale project built with ondeva. It was a complete success!”

Social_proof_Grunder

Claudia Menz

CEO, Gründerplattform

Turning ideas into an MVP with ondeva

Meet the development teams that accelerate building with ondeva.

Go to testimonials

“From the start, the start-up platform was envisioned as a large-scale project built with ondeva. It was a complete success!”

Social_proof_Grunder

Claudia Menz

CEO, Gründerplattform

feature highlights

How to define an effective MVP in software development?

Typically, to define an MVP, you go through 4 stages. Here, we list different practices that are used at each stage:

 

Icon - Lightbulb.svg

1. Ideation

Brainstorming of different ways to solve the problem. Here, methods such as Customer Development, Design Thinking, Human-Centered Design, Lean Inception, and others are used.

Icon - GearSix.svg

2. Technical feasibility

Assessing the current technology landscape and resources. At this stage, technical people are involved to filter technical scenarios and reduce risks. Various software architectures and project feasibility are considered.

Icon - Timer.svg

3. Effort estimation

Evaluating the amount of work, time, and resources required. Methods include lean inception feature sequencer, story points for each task, and feature roadmaps.

Icon - ChartLineUp.svg

4. Evaluation

The internal validation is with the Product Owner. Validation with the users is performed before the release, when testing on site, through interviews and dashboards with user data after the release.

getting started

Design, build, and scale in 3 simple steps

ondeva handles hard development tasks so you can test your ideas easily

Numbered step 1 with horizontal line Numbered step 1 with vertical line

Import your data

Add your tables to ondeva, then handle and structure the data.

Numbered step 2 with horizontal line Numbered step 2 with vertical line

Build your logic

Set rules for the way your application behaves on the backend and frontend.

Numbered step 3 with horizontal line Numbered step 3 with vertical line

Design your product

Use your own front-end stack or perfect the appearance of your application in ondeva.

value

Why founders choose ondeva

Build an MVP, test, deploy, and scale more quickly and cost-effectively.

Icon - Gauge.svg

Rapid development

Why code from scratch when you can drag and drop flexible low-code components to get there sooner? You can start configuring, testing, and iterating within hours.

Icon - ChartLineUp.svg

Cost efficiency

Innovate faster and test with real users without lengthy processes by focusing on essential features only. Move beyond traditional development and hiring expensive developers.

Icon - Graph.svg

Easy integration

Compatibility lies at the heart of your project. Integrate with any API and publish across different platforms. Keep building with the confidence that you won’t have to start again elsewhere.

CTA -Build for free with ondeva image

Build for free with ondeva

No infrastructure. No coding. Try ondeva today and create your first app - on us.

Build now

mvp vs full product

What differentiates an MVP from a full product?

Minimum Viable Products (MVPs) exist between two key levels: it needs to be good enough to be tested but not fully developed for selling. To be testable, an MVP must be more than just an idea or a "thought experiment." This point is called the testability threshold - the point where an MVP is solid enough to be shown to others for their input.

On the other hand, the exploitation threshold is when the MVP moves from being a test project to a full-blown product ready for the market. This is when the focus shifts to selling the product, making it efficient, and setting up business operations. 

So an MVP is a product that falls in the space between testable and ready for the market.

MVP

  • One system to serve everything
    ondeva offers a centralized platform that integrates all your IT systems, services, and software.
  • Scalable and flexible
    Add new functionalities or expand your operations easily, with minimal disruption to existing processes.
  • Central information center
    Simplify access to information and services, enhancing decision-making, customer service, and user satisfaction.
  • Streamlined processes and reduced costs
    Free up resources that can be invested in innovation and growth, giving your business a competitive edge.

Full Product

  • Feature Set
    Includes a comprehensive set of features, developed based on feedback from the MVP stage and further market research.
  • User Experience
    Provides a refined user experience with attention to detail, usability, design, and comprehensive user support.
  • Delayed decision making
    Lengthy data analysis processes delay critical decision-making, leading to missed opportunities. 
  • Target Audience
    Aimed at a broader audience, including late adopters who expect a fully functional and polished product.

 

dimensions

Main MVP dimensions

Researchers point at 3 main dimensions of MVP:

Functional

Features that enable the users to experience functional aspects of the product.

Aesthetic

A visual representation of the product including design and user interface.

Symbolic

Features of MVP that carry a symbolic meaning and point at beliefs, values, rituals, and social practices.

Some MVPs integrate all three elements - functional, aesthetic, and symbolic realism - while others may emphasize just symbolic or aesthetic aspects; for example, Oculus Rift attracted first adopters with a symbolic “Star Trek’s Holodeck” image, while the functional product was not fully assembled yet. Meanwhile, some MVPs prioritize demonstrating the product's functionality.

deep dive

MVP examples

The space between being testable and ready for the market allows for different types of MVPs to emerge, each suited to gathering feedback in its own way before hitting the market.

Napkin_MVP.webp

path 1

Napkin MVP

This is the most basic form of MVP, just above the testability level. Southwest Airlines developed the airline concept on a napkin. A simple video explaining the solution or an email campaign without the solution available can also be an MVP. These are types of MVPs that do not allow for direct interactions between users and the MVP. 

Dropbox's founder created a simple video to test the demand for file-sharing solutions before building the product.

Landing_Page_MVP.webp

path 2

Landing Page MVP

Users can interact with the landing page, a basic web page with a visual representation of the product. 

Buffer used a simple landing page to test if social media managers would be interested in scheduling social media posts. There was no functioning social media software at the start.

Simulated_Customer_Experience_MVP_-_Wizard_of_Oz.webp

path 3

Simulated Customer Experience MVP - Wizard of Oz

These MVPs measure customer behavior. The Wizard of Oz MVP shows the frontend users the potential of what can be achieved, while functions are often performed manually on the backend. Users might think that the technology is in place; however, they are merely presented with a frontend to test the value of the potential product. 

Theranos company used this type of MVP. Claiming that they could get a variety of data from a small blood sample, Theranos would exhibit live demos of the Edison machine, while the laboratory tests were done manually, and the Edison machine was not functional.

Concierge_MVP.webp

path 4

Concierge MVP

This MVP type is similar to the Wizard of Oz type, but the users can see both the front end and what's happening behind the curtains, even though the service is provided manually. Here, transparency and visibility are emphasized. 

Airbnb started as a concierge MVP, and the founders made bookings manually.

Combined_MVP_type.webp

path 5

Combined MVP type

Some businesses use different types of MVP, such as a landing page and a concierge MVP. Some show one feature that solves the problem for a customer without revealing the full product’s potential.

where we stand

Why build an MVP with ondeva

Ondeva simplifies development and deployment, enabling you to prioritize user feedback and iterations.

Icon - Layout.svg

Visual setup

Design pages, construct logic, data tables, and APIs  with no code required. With a visual builder, everything from complex logic flows to automations is developed in a simple visual way.

Icon - Lock.svg

Security

Ondeva is 100% GDPR-compliant. We follow security-by-design principles, meaning your data isn’t accessible by default - no manual privacy settings required. Build with confidence and control. 

Icon - ArrowsOut.svg

Scalability

As your usage grows, so does ondeva. Scalability is built into our product, so you can go from tiny to tremendous without any interruption. We take care of the infrastructure resources for you.
 

NetworkX_indigo.svg

Complex data

A powerful data service to help you get started faster. Upload datasets, build tables, and manage data. On the front end, you can provide dynamic data updates to users via graphics, maps, and CSV downloads. 

UsersFour_Indigo

Collaboration

Add team members and build collaboratively. You can assign roles and define the visibility of the app’s areas based on each member’s development or business experience. Use version control to coordinate edits in the team.

MagicWand_indigo

AI power

Take app creation to the next level with automatic content generation for web pages, emails, and buttons. Integrate LLMs into your applications and build innovative AI-augmented software.

Ready to grow
your business?

Sign up for free and build your first project.

Build now Build now

resources

Read and learn from the community

If you run into any issues, we will be here to support you. Understand our features through our blog articles, extensive documentation, video tutorials, or responsive customer support team.

Ondeva Blog

In-depth articles on how to build software without code.

Read the blog

Academy

Learn the basics, features, and functions of Ondeva.

Read documentation

Webinar

Join our expert in a free webinar to learn practical tips and tricks.

Register for free

discover ondeva platform

Explore how the full stack comes together in ondeva

Ondeva MVP development platform FAQs

Find answers to the most common questions about ondeva and MVP development.

Airbnb is one of the examples of MVP. The company founders rented out their own apartments and offered a basic website. All the bookings and confirmations were done manually.

MVP, short for Minimum Viable Product, is a basic version of a product designed to gather feedback from customers.

In software development, MVP, or Minimum Viable Product, is a strategy used to rapidly release products to the market and gather customer feedback at an early stage.

Build for free with ondeva

No infrastructure. No coding. Try ondeva today and create your first app - on us.

Build now!
bhp